Human-centered design is increasingly common, as is thorough thinking about human factors, ergonomics, and usability. Perhaps, through experimentation and testing, you could design a universal car door handle that works best for everyone, but you probably can’t. You definitely can’t design a tennis racket, chair, skateboard, jacket, or cup that would be best for everyone, since we humans come in many more sizes than mass manufacturing is comfortable with. We can disrupt the world of mass manufacturing by selling things with true ergonomics, with true human-centered design. Rather than design for the masses, we can design and make just for you. True ergonomics and human-centered design can only be done with very specific designs for small groups of people. We can make the mass manufactured things look wasteful, far too quotidian, and useless.

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