In many respects, additive manufacturing changes the rules for manufacturers, and companies need to adapt to remain ahead. The same applies to Intellectual Property right holders, and the question for automotive manufacturers is how to adapt their IP strategy in light of 3D printing to drive this change rather than being a passenger. 3D printing also enables innovative approaches to manufacturing and distribution, with local suppliers, fabrication plants or end users able to ‘download’ 3D printed parts at the touch of a button. Given the competitive advantages this technology affords, it’s unsurprising that automotive manufacturers are rushing to embrace it, whether it be Porsche introducing 3D printed pistons or BMW opening a campus aimed at ‘industrialising’ 3D printing. These two factors are expected to create a perfect storm for IP rights holders in the coming years and companies that have not updated their IP strategy to take account of the challenges posed by additive manufacturing are likely to lose out. As more companies explore the benefits of manufacturing using 3D printing, more patent holders may find that traditionally-drafted patents are unsuitable for protecting their innovation against 3D printing infringers. Although there is a large amount of uncertainty, one thing that is clear is that traditional approaches to IP preparation and filing may not provide the best protection against 3D printing infringers. An IP strategy prepared with additive manufacturing in mind will be best placed to protect against any risks and allow companies to maximise the opportunities that this fast-growing manufacturing technology provides.

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